AFFORDABLE SEO FREELANCER IN LEEDS

I'm Jordan, Jord for short. I'm an SEO freelancer born, raised and living in Leeds. From my base in Leeds city centre I work with small and medium businesses, across a wide range of sectors.

What Does an SEO Consultant Do for My Bottom Line?

It's my job to grow your audience by increasing your presence in search engines, and deliver ROI by converting traffic to sales and leads. I've 5 years experience delivering ROI from SEO for clients- across agency, inhouse and freelance settings.

I take a considered, specific approach to the pain points of your clients as well as your business. Having worked across email, social and performance marketing, my SEO services also consider your holistic marketing strategy.

As an SEO specialist I offer a wide range of services to tailor to your specific business needs. My core services are local SEO, onsite SEO, and technical SEO. I additionally offer analytics, copywriting, content creation and CMS website design.

How Do I Know Whether You'll Do As You Say?

My SEO consultancy also includes realtime tracking and reporting on your website performance, with monthly or quarterly meetings, as well as how consumer behaviour on your site translates to ROI.

I can track your customers from their cart to the final payment button, and tell you that the big dropoff is because the promo code is wrong. I can tell if you how engaged site visitors are, whether your contact form is too long, and the phone and email clicks that don't translate to leads.

I offer shorter, weekly updates and calls via Slack and teleconference. I manage projects in Trello and Google Suite for realtime access and feedback.

How Long Does SEO Take to Work?

1-3 months for quick wins, and 6-12 months if your target is sustained and exponential growth.

SEO is best compared to a treadmill for your website that is trying to get back in shape. For best results you should be doing SEO consistently, since ranking factors are subject to change.

Social is Faster than SEO, Why Should I Bother?

If SEO is a treadmill, social media is a hamster wheel. The algorithms on social platforms can be more punishing of inactivity. The major platforms themselves are more capricious, and vulnerable to social trends.

While both SEO and social media can drive huge sales growth, SEO has certain advantages over social media. Here are 6 reasons you should consider SEO, not just social for audience growth:

Google's audience is comparable to Facebook, the largest social media platform.
SEO is incentivised to drive users to your site, where there's less competition and where you control user experience. Conversely, social media platforms are motivated to keep your audience in-app.
Only a small percentage of your following sees most of your social posts. If you rank well for a given keyword, everyone sees your page in search.
Even popular social media posts are less evergreen than webpages. A well-ranked page can draw consistent traffic years later.
Ranking for specific keywords attracts a targeted, warmer audience than social virality. This makes conversion easier, even for keywords that attract less traffic.
SEO content isn't a vacuum, it's the foundation of your marketing plan and entire content strategy. Blogs and webpages can be repurposed into social, email and PPC posts.

Ads Are Faster than SEO, So What's the Point?

When you stop spending on ads, the traffic goes away. People tend to trust organic recommendations such as search over advertising.

Except for those in search, ads require you to pay to reach a colder audience since they interrupt what a person is doing. SEO, as well as ads in search, reach people while they're specifically looking for content related to your business.

Ranking prominently for keywords related to your products or services, lets you reduce ad spend for that product or service over time. This is additional ROI from savings you can reinvest elsewhere in the business.

SEO identifies client and consumer pain points that can inform ad creative and targeting. SEO content can even be repurposed as ad content.

We Can't Afford an SEO Agency, We're a Small Business...

I'm not an agency, I'm a freelancer on my tod.

I believe in small business and I'm a small business myself. I have less overhead so I don't charge agency rates.

That said, SEO is still an investment that can transform your sales and lead generation pipeline. I don't charge agency rates but I do believe in my expertise, so I charge what's fair.

If we can't come to an agreement, we can adjust the scale of the work although this means managed expectations.

I also offer SEO training, if you've time and spoons to work on your site but don't know where to get started.

What's a Freelance SEO Consultant??

As an freelance SEO consultant I take a holistic audit of your SEO strategy as well as your wider marketing and business strategy.

I then develop and implement a SMART, tailored plan to increase your SEO leadgen and sales.

As an SEO specialist, I offer a wide range of services across SEO content and strategy for specific industries.

How to choose SEO Consultant in Leeds

When deciding on a Leeds SEO consultant, you'll want someone who takes a bespoke, customer-focused and local approach to your website's SEO.

A good SEO consultant should make an effort to listen to client needs as well as those of the client's current and prospective consumer. They will clearly understand and interpret these needs and create, explain and execute a methodical SEO strategy.

A good SEO consultant also needs to be studious, paying attention to search engine ranking factors and changes in the marketing industry, as well as legal and cultural changes in the client's industry.

A good SEO specialist will also have a clear workflow to organise, execute, project manage and track SEO workload and performance. They should also have case studies with evidenced leadgen.

Do you offer SEO consultancy Outside of Leeds?

Yes. While I'm based in Leeds, I work remotely. I provide SEO consultancy to surrounding areas alike Wakefield and Harrogate. I also offer SEO services to the rest of the UK.

I'm committed to helping businesses across the nation enhance their online presence and succeed in the digital landscape.

What SEO Services Do You Offer in Leeds?

Local SEO

Local SEO is crucial for businesses serving specific geographic areas, like Leeds. It ensures your business appears in local search results and maps, and that your business is vouched for by the local community. This allows you to attract visiting and nearby customers.

On Page SEO

On-Page SEO focuses on improving the content and structure of your website to make it more helpful to the user and easy for search engines to index. It ensures that your site is well-optimised to attract and convert leads.

As part of your on-page SEO, I develop a long-term content strategy for your business. I also offer SEO copywriting for new and existing pages and blogs.

SEO Audits

SEO Audits are essential for understanding your website's strengths and weaknesses. An audit identifies areas for improvement, helping you optimise your site for lead generation.

I take a fine-toothed comb to your site, checking for technical and content issues including content gaps. I then present a list of fixes to the site, and a bespoke SEO strategy.

SEO Training & Coaching

For businesses looking to develop or train an in-house SEO team, I offer remote SEO coaching.

Starting with the very basics, ending with advanced and methodical strategy, you and your team will develop into SEO professionals in your own right.

SEO training reduces the long-term cost of SEO by allowing your business to remain self-sustaining. It also improves internal comms and offers career mobility to your team for lower attrition.

Shopify, Wix & Wordpress Web Design

Your website's design is a crucial element of your online identity. A well-designed site can enhance user engagement and conversion rates.

As an SEO freelancer I offer web design and SEO in CMS platforms such as Shopify, Wix and Wordpress. I work closely with you to ensure that your website's design is not only visually appealing but user and SEO friendly as well.

From technical SEO, to content optimisation, to user experience, to copywriting and content strategy, I have you covered.

Technical SEO

Technical SEO focuses on the infrastructure of your site's backend and how this impacts site crawling for search rankings. This includes status codes, robots.txt, structured data, mobile responsiveness and core web vitals.

Technical SEO is critical for providing a friendly experience to both users and site crawlers. Robots.txt can also be used to defend against content scraping. Mobile responsiveness is essential, as Google is now deindexing non-optimised sites.

White Label SEO

White Label SEO lets marketing agencies outsource their SEO work for clients. Agencies can offer SEO services under their brand while the work is carried out by freelancers like myself.

This service is ideal for smaller marketing and web design agencies in Leeds, who are looking to diversify and expand.

White label SEO is a fraction of the cost of hiring and training an inhouse team. It reduces and the practical and emotional labour delivering client service. It reduces investment needed for essential SEO tools.

By partnering with me you can confidently provide SEO service to your clients under your name.

Contact Me for a Free SEO Consultation

Ready to take your SEO to the next level? Contact me or email hello@maverank.co.uk. I respond within 1-2 business days.