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ADULT SEO FREELANCER FOR SEX WORKERS & ADULT SITES

What is SEO for Sex Workers and Adult Businesses?

Adult SEO helps your audience find your adult website more easily in online search engines. This is done by targeting broad and audience interests that align with your business.

 

For example, “dominatrix in Leeds”, then “BDSM service in Leeds” to reach your client at two stages of the psychosexual purchase journey.

 

As an adult SEO consultant, I work with a range of adult business such as:

  • escorts and escort agencies

  • sex worker orgs and charities

  • tube and subscription sites

  • strippers and strip clubs

  • cam sites and clip stores

  • sex clubs and bathhouses

  • underwear and sex toy brands

 

Why Do I Need SEO as a Sex Worker or Adult Business Owner?

Porn bans, shadowbans and account deletions, SESTA/FOSTA, the Nordic Model, and creepy/hypocritical moderators) online all damage the promotion of your business.

 

The stigma facing escorts and other adult businesses makes it harder for new audiences to find you and current audiences to engage with your work.

 

Adult site SEO can also futureproof your growth by driving traffic directly to your site rather than third party platforms. Third party platforms, adult or not, have proven unsafe for adult businesses multiple times.

 

Porn SEO is a smart way to capture contact details and give your customers a unique online experience, especially in the face of increasingly puritanical content moderation online. As well as increasing competition amid a cost of living crisis.

 

It’s my job to use SEO to steadily grow and futureproof your escort or adult business, tailoring a sales and leadgen plan to your business needs and personal bandwidth.

 

How Are You Qualified to Do Website Marketing for Adult Businesses?

I’ve existing experience in sex worker SEO consultancy. As a retired FSSW and adult performer, I’ve lived experience of anti-sex culture messing with my safety and my money.

 

I’ve also done some advocacy work, liaising as a DEI consultant for SNAP and contributing as a writer to advocate for black sex workers.

 

I also briefly worked as a bathhouse attendant (fun but the cleaning was WILD).

 

Why Is SEO for Escorts and Adult Sites Better than Social Media?

Content moderation on social platforms is much stricter compared to search, in many cases banning nudity, keywords and marginalised groups. Social platforms have also been known to throttle reach; even adult creators and brands with millions of followers may only reach a small fraction of their audience.

 

The social platforms allowing adult content are susceptible to corruption, especially against independent adult creators. Reddit is known for entitled subreddit moderators, Twitter for endless rage and bot traffic.

 

Search engines are generally much friendlier to adult content, separating it from safe for work results rather than suppressing or censoring it entirely.

 

Whereas social platforms have a financial incentive to keep you on the platform, search engines need to direct users to the website best for their query.

 

Because people are specifically searching for content related to what you do, they are more likely to make a transaction with you.

 

Since adult site SEO is about reaching people interested in what you do, it’s more discreet. This means less timewasters, trolls and drama seekers than you may find in a viral video.

 

Why Is Porn SEO Better than Ads?

Most major digital ad platforms won’t touch adult content. The ones that do have a reputation for junk traffic, and still prohibit certain activities such as full service sex work.

 

Even where ads are allowed, sales and leads stop the moment you stop paying. SEO builds recurring organic traffic, targeting the same interests and customer needs as advertising.

 

Like digital ads, SEO can target specific clientele (i.e. HNWI for FMTYs, or gamer bros for a cosplay OF, or hypoallergenic lube), helping you build a core audience and target new market gaps.

 

How Long Does Adult SEO Take to Work?

For quick wins and major fixes, 1-3 months. For sustained and serious growth I recommend 6-12 months.

 

Think of SEO as the prep work you do before appearing on camera. The cosmetics, fashion, styling, gym, backdrops, costumes, props, travel, shipping and processing fees.

 

These do take time and do cost money. They also give your audience the best possible version of your work persona, ensuring they become loyal customers with time.

 

Like sex work, adult SEO is work and work that can take time to do right. Though this isn’t accurate; adult industry SEO should be continuously improving to meet the needs of the constantly changing market.

 

Is Adult SEO Just Referral and Affiliate Links?

No, and this outdated idea means a lot of SEO growth opportunity for adult venues, bloggers and directories in particular. Links are good but more importantly your site should lead with good content.

 

SEO’s also no longer about the biggest site, there’s room for smaller businesses and creators. These days, solving your client or customer’s pain points is more important.

 

What SEO Services Do I Need for My Adult Website?

I recommend some or all of these services for your adult business depending on budget and scope. I will listen to your needs and offer my expertise on which services are most relevant to you:

 

How Will I Know Whether SEO for My Adult Site or Venue is Working?

Realtime monthly reports where I break down the changes of your site. This is generally a monthly traffic report, like tracking the monthly footfall in a high street shop.

 

I tell you what went well, what could be better, and any adjustments to strategy.

 

I offer reports for Conversion Rate Optimisation as well, which are more like studying customers in your shop before they come to your till (watching customers look at and pickup shelf items).

 

How Else Does Adult Industry SEO Make My Job Easier?

Consistency & structure for neurodivergents

Many people in the adult industry are neurodivert, often choosing this industry for that reason. This can often lead to short term gains but long-term burnout as the demands of content marketing and social stigma start to pile on.

 

Part of my job is as your virtual assistant and accountability buddy, designing a structured and strategic SEO strategy for your business. I have my own neurodivergence so can easily empathise. I’ve learned to work with it in both agency and freelance settings (hyperfocusing can be a strength).

 

While tools such as GPTease are helping creators, they’re still no substitute for a professional. When SEO is done professionally, it can also inform other areas of your business such as social media. Content can easily be repurposed as posts and captions, even audio and video.

 

Affirmation, empathy & respect for adult businesses

With my lived experience in both industries, and membership of r/sexworkers and r/sexworkersonly, you get an unspoken understanding of why certain things should (like removing EXIF data from images) or shouldn’t (like mixing work and personal devices) be done.

 

There’s no fear of doxxing or ridicule when approaching to work with me. There’s reduced rates for sex worker charities and orgs, and grace for smaller businesses if bookings are seasonally down.

 

Discretion & identity protection

You don’t have to use your real name or show your face online or in communications. Managing expectations, I will verify you truly represent the creator or brand.

 

I’m happy to receive my fee using a specific payment processor. I’m also happy to work with restricted site admin privileges, though full does make the process quicker.

 

No fixed term contract

Income can vary wildly in the adult industry so I offer no fixed term contracts to meet the needs of your business. You can pause your retainer if you plan to take a break from your business. I also offer discounts for bulk retainers, such as 3 and 6 months terms.

 

I do ask for at least 2 week’s notice of an intent to leave, and again, a minimum of 3 months is recommended for best results. Note that these are arrangements are charged at a higher rate.

 

You can sign contracts under your stage name or pseudonym. If you’d rather not sign at all, a record of our correspondence will serve as the contract.

 

Why I’m Not Just Another Marketing Bro, Telling Sex Workers (Incorrectly) What to Do

I’m not a “cultural fit” for agency work

I’m a black bi neurodiverse former sex worker, so take from that what you will where minority groups are often on the bottom of the marketing agency team page.

 

It’s partly why I went into SW and why I believe emotional intelligence (generally in men) would solve a lot of the problems adult businesses and sex workers face.

 

I try to avoid jargon

I’m the ideal adult SEO consultant if you don’t have a marketing background, or if English is not your first language. I will always try to use simple language or analogies, showing plans and updates with a clear visual analogy. I try to keep emails brief, highlighting key portions.

 

I listen to what SEO tactics work for you personally

I will always try to grow your website while preserving your brand and mission. I will never force you to implement strategies or changes you’re uncomfortable with (though I will manage expectations if this will impact sales or traffic growth).

 

I listen to what the customer or competitor isn’t saying

Generally, customers purchase based on intimacy, fantasy, and novelty. However, this is often blocked by shame or denial. So it’s important I take an emotionally intelligent approach to interpret a customer’s unspoken needs.

 

For example, a high-flying escort client may not necessarily respond to ‘high-class’ branding but rather an sense of connection where a GFE/BFE may be best. A Lovense toy may get more sales by writing for curious men in addition to cam performers and couples.

 

How Extensive will Your SEO Changes Be?

With your consent, changes can range from recommending or changing text on a page to implementing new functions and complete site redesigns. I may also recommend backend changes to improve your website’s security and search visibility.

 

Early on I generally map out a full list of options available to your site. Once you decide to sign as a client, I identify the areas of quickest growth and a long-term content strategy. Once you approve, I get started after answering any questions

 

Why Should I Trust You with Control of My Site?

I’ve lived in the corporate and adult sides of the marketing world. I’ve seen and lived through political scapegoating of the adult industry, affecting my business and personal lives.

 

I believe that growing adult businesses will also give us all the resources to organise, lobby and advocate since no one else will do for us.

 

Bottom Line

In the face of increasing hostility to online adult content, adult SEO offers audience ownership in addition to measurable growth. With a background in the adult industry, as well as SEO, maverank is the adult SEO agency best placed for your needs.

Contact Me for a Free SEO Consultation

Want to grow and futureproof your brand with adult SEO? Contact me or email hello@maverank.com. I'll get back to you within 1-2 business days.

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Adult SEO FAQs

How do age verification regulations impact Adult SEO strategies?

Depending on the jurisdiction, there may be legal requirements to ensure that only individuals of legal age can access explicit adult content. SEO practitioners need to consider these regulations and implement compliant age verification methods to avoid legal issues and ensure responsible consumption of adult content.

 

How do privacy concerns affect user tracking and analytics in Adult SEO?

Privacy concerns can influence user tracking and analytics in Adult SEO by requiring a careful balance between gathering valuable data and respecting user privacy. Adult websites need to be transparent about their data collection practices, provide clear privacy policies, and comply with relevant data protection regulations. It may impact the use of certain tracking tools or analytics platforms, so I must ensure that their practices align with privacy standards to maintain user trust.

 

How do search engine algorithms treat adult content in comparison to other content?

Search engine algorithms treat adult content differently from other content due to the nature of explicit material. While search engines aim to provide relevant results for users, they also implement content filtering to ensure that explicit content is appropriately categorized and not displayed inappropriately. Adult content is often subjected to stricter content policies, and search engines may have specialized algorithms to evaluate and rank adult-oriented content separately from mainstream content.

 

How do legal considerations impact Adult SEO strategies?

Adult content is subject to various local, national, and international regulations. So part of my job is staying abreast of the legal and platform changes in regions where my clients operate or where their business tools are headquartered. Resources such as terms of service pages, sex worker charities, regional political news, and industry news like XBIZ and AVN can all help.

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