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CASE STUDIES

B2B Case Study - CELIE & COUCH

Search Console Campaign Data

Relaunch of a small independent fragrance retailer with poor SEO optimisation, focusing on b2b service and b2c product pages.

Client Goal:

  • Diversification of revenue stream in highly competitive sector (cosmetics).

  • Increased sales margin through high value b2b leadgen.

Project Duration & Core Steps:

  • 2 months.

  • On Page/Technical SEO audit & new SEO strategy.

  • Copywriting 22 pages for on-page strategy.

SEO Strategy Determined After Audit:

Cluster content strategy around b2b fragrance services, using subpages for 4 high margin b2b services and 16 target industries.

 

Use of competitor analysis, cross linking, and high intent keywords for each page.

SEO Results & Leadgen

Over a 6 month period;

  • 256.41% increase in website traffic, and 231.97% increase in impressions.

  • Consistent page 1 ranking of competing industries pages.

  • Relatively stable growth, despite a higher than normal amount of Google Core Updates.

  • Increased leadgen volume/consistency, and evidenced lead conversion.

Executing SEO Strategy

Keyword Strategy:

High intent, low volume and inclusive of zero volume keywords where SERPs showed showed competitor presence.

Copywriting:

  • HTML page structure and writing style in line with NLP (Natural Language Processing).

  • Answering product/service queries and incorporating schema.

  • Relation back to bottom line for b2b users.

  • Relation back to lifestyle use cases for b2c users.

Link Building:

Crosslinking between product and service pages where relevant.

Initial Rankings:

  • Ranked page 1 for main keyword on 12 of 22 b2b pages.

  • Ranked page 1 for long-tail keyword on 6 of 32 b2c pages (home/product).

Leadgen & Lead Qualification

Leadgen:

Quantitative increase in b2b leadgen.

Qualitative increase in lead qualification after adjustment to contact form.

Conversion:

Lead conversion for a restaurant's brand activation and holiday marketing campaign.

Lead Conversion

Leadgen and sale from SEO campaign

Wholesale Contract:

In line with client's own pricing, a £4k contract was agreed for the holiday campaign to deliver 300 wholesale units.

Work with Maverank:

If you'd like to work with me, and would like a free SEO consultation, you can use my contact form or email hello@maverank.co.uk.

 

A brief summary of business goals, existing/target audience, and site issues/ performance will help me offer the best advice.

 

I respond within 1-2 working days.

Contact Maverank.

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