LOCAL SEO FREELANCER IN LEEDS
In today's digital landscape, consumers turn to search engines to find local products and services. My freelance local SEO from my base of Leeds, West Yorkshire ensures your local business stands out in local search results. This will drive more foot traffic, phone calls, and online conversions.
What is Local SEO?
Local SEO is local search marketing to improve your website's visibility in local search engine results- optimising for geolocation, local listings, local search queries and customer sentiment.
Why are Local Search Services important?
SEO for local businesses increases sales and brand awareness, qualifies leads before they arrive and builds long term trust with your customers for lifetime value. Point by point, local SEO can help your business increase:
Revenue:
Local SEO puts your site in front of locals and tourists, who are already seeking to buy similar products and services in your area. Capturing this traffic captures sales that would otherwise go to competitors.
Lead Generation:
A good local SEO keyword strategy will focus on customer pain points around your products and services. Customers considering a purchase can be served with this content in search results, increasing leads and persuading leads to convert.
Audience Growth:
Local SEO marketing helps your business grow an audience in the local market sector where your business trades, fostering long-term customer relationships.
Thought Leadership:
A track record of helpful, locally SEO-optimised content will increase search prominence in your niche. In time, this will showcase your expertise and consistency, building consumer confidence in your brand.
What factors affect Local SEO performance?
In local SEO audits, local SEO strategy, and local SEO campaign management, I consider these factors in your website's local presence and local search rankings:
Accurate and Consistent Local Citations
Business proximity and NAP (name, address, phone number) are local citations that help users find and reach out to your business. Citations are ranking factors when it comes to local SEO.
For this reason, it's essential that your business information is kept up to date across all your site and all platforms you use. This will help your site appear higher in search results for someone searching nearby, and reassure customers that your business is both active and responsive.
Localised Onsite SEO
Localised pages signal to Google where your operate your business. This can consist of a main location, or a main location with several subpages for neighbourhoods and surrounding towns.
Helpful local content will help your business rank more prominently. A local keyword strategy can help these pages target and speak to local consumer pain points.
Google My Business (GMB) Profile Optimisation
GMB listings helps local websites take advantage of localised queries like "near me", by signalling to customers on Google Maps where you are and how to reach you.
Optimising this listing with business information such as opening hours, service offering, payment methods, and venue photos helps consumers vet your business and build trust in your brand.
Online Reviews and Reputation Management
Many people investigate businesses online before making a purchase. Positive online reviews on your GMB listing, and local rating sites like Yelp, can help boost customer confidence as well as your search rankings.
Why Work With Maverank?
Years of Experience and Dedication to Service:
My expertise is grounded in 5 years of SEO and content marketing experience, across agency and inhouse work for various industry sectors.
Understanding of Relevant Industry Pain Points:
Our commitment extends beyond your individual business. I delve into the broader context of your industry’s dynamics, as well as evolving search trends. This allows us to craft bespoke local SEO strategies to resolve your business challenges and future-proof your marketing tactics.
Speed and Customisation:
Speed and adaptability are at the core of Maverank. I swiftly adapt to SEO changes and the changes in your industry, ensuring that our strategies align with consumer behaviour today.
Competitive Pricing:
Maverank's remote freelance model translates to lower overheads than traditional local SEO agencies, offering cost-effective and customisable SEO solutions that meet your budgetary needs.
How Long Does Local SEO Take to Work?
That said, Local SEO is a marathon. Try to understand that locals must not only become aware of your business, but put and maintain their trust in it as well. I generally recommend anywhere from 3 months to 1 year, but this depends on your specific industry and market strategy.
So you know whether your local SEO strategy is working, I offer simple, transparent monthly reporting of your local SEO performance. In a brief monthly report I clearly and concisely explain why your site performance occurred, and suggest adjustments to optimise your SEO strategy.
Bottom Line
As the internet threatens the high street, local SEO is a valuable way to adapt and find and nurture business footfall. However, it is essential that you offer a good first impression, and value to your community. Maverank can help your business do this.
Contact Me for a Free Local SEO Consultation
Ready to explore the possibilities of Local SEO with Maverank? Contact me or email hello@maverank.co.uk. I'll get back to you within 1-2 business days.
Local SEO FAQs
How can businesses optimise their Google My Business (GMB) listing for local SEO?
Keep contact info up to date and regularly update your GMB listing. Use relevant local keywords, professional photography, and encourage reviews and user generated content.
Can social media activity influence local search rankings?
While social signals themselves (likes, shares, etc.) may not have a direct impact on rankings, a strong social media presence can contribute to increased brand visibility and engagement. This, in turn, can positively impact local SEO by driving more traffic and local citations.
What are the common mistakes to avoid in local SEO?
Common mistakes to avoid in local SEO include inconsistent business information across online platforms, neglecting customer reviews, ignoring local on-page SEO factors, and not optimising for mobile users. It's also important to avoid keyword stuffing, ignoring local link building, and neglecting the importance of online reputation management.
How can a business track the effectiveness of its local SEO efforts?
Businesses can track local SEO effectiveness through tools like Google Analytics, Google My Business Insights, and other SEO platforms. Monitoring website traffic, tracking keyword rankings, and measuring customer reviews and engagement metrics are essential for evaluating the success of local SEO efforts.
Are there specific industries that benefit more from local SEO?
While local SEO can benefit businesses across various industries, it is particularly crucial for businesses with a physical presence, such as retail stores, restaurants, healthcare providers, and service-based businesses that cater to specific geographic areas. However, virtually any business with a local customer base can benefit from a well-executed local SEO strategy.