SEO AUDIT SERVICE IN LEEDS

Maverank's professional SEO audit service investigates your site's search performance, presenting metrics and listing steps to rank higher in search results.

 

This is a fundamental way to define and optimise SEO strategy, maximising your website leadgen and lead conversion.

 

What are SEO Audits?

A website SEO audit checks for weaknesses that contribute to lower-than-potential search rankings and organic site traffic. SEO audits are a bespoke and comprehensive process covering on-page SEO, off-page SEO, technical SEO, and local SEO. SEO audits must also account for business goals and industry trends.

 

Why are SEO Audit Services important?

With an SEO site audit service, a plan can then be made to correct weaknesses in your organic reach strategy and improve organic reach. You should also consider our SEO audit process for these reasons:

 

Efficient SEO Performance:

SEO website auditing is an efficient, lower-effort way to increase clicks and impressions. SEO audits save time and resources spent on website optimisation, by laying out exactly which actions to take for improved organic reach.

 

Improved Ranking:

To understand your site's SEO performance, you should know what is causing your site to perform this way. SEO audits are a powerful way to find this out and make fixes that boost your search engine rankings and exposure to target audiences.

 

Enhanced User Experience:

High ranking SEO content needs to be helpful to the user. An SEO audit service can identify issues that affect user experience and content quality, improving SEO rankings and helping monetise user behaviour on your site.

 

Competitive Advantage:

By conducting regular SEO audits, you can stay ahead of the competition and adapt to changing search engine algorithms.

 

What Factors Affect SEO Audit Performance?

Maverank's SEO auditing process includes the following SEO factors:

 

Technical SEO Analysis

Technical SEO auditing investigates your website's structure, security and usability.

 

An optimised website structure helps your site to be crawled, optimises links between pages, improves core web vitals and adds additional context to the content on your site via schema.

 

Security and usability cover technical factors affecting user safety and user experience, such as https, site speed and mobile-friendliness.

 

On-Page SEO Evaluation

On-page SEO audits assess the relevance, readability and comprehensiveness of the content on your site. This is done with a stringent content audit process.

 

I will audit keyword strategy and placement, topical consistency and detail, semantic flow via links and HTML page structure, and readability in line with BERT's Natural Language Processing.

 

Off-Page SEO Audit

Maverank's off-page SEO audit will assess the volume and quality of links on and to your site, correcting link errors and issues in robots.txt.

 

I will also advise on how to grow a relevant, white-hat link profile to improve your SEO and increase revenue.

 

Local SEO Audit

Maverank's local SEO audit identifies ways to build consumer trust and awareness while they investigate your sector's service offerings. We'll audit your GMB listing, online reviews, local keyword and sitemap strategy, and ways to increase and improve local mentions and citations. your business testimonials.

 

Why Work With Maverank?

Years of Experience and Dedication of Service:

I have 5 years of SEO and T-shaped marketing experience, which has included comprehensive website SEO auditing. This experience was acquired through both agency and in-house work for a diverse range of industry sectors.

 

Understanding of Relevant Industry Pain Points:

Our commitment as your service provider is to deeply understand not just your business but the overarching dynamics within your industry. I keep a close eye on industry developments and search trends specific to your niche.

 

Speed and Customisation:

Maverank's core values include agility and adaptability. I pride myself on my ability to swiftly respond to industry shifts, designing and implementing strategies that match the ever-evolving digital landscape, ensuring your competitiveness and sustained lead generation.

 

Competitive Pricing:

Operating remotely, Maverank boasts lower overheads compared to traditional SEO agencies. This advantage allows us to offer more flexible and cost-effective on-page SEO consultancy solutions.

 

How will I know whether your SEO Audit Services are working?

I provide in-depth, quarterly SEO audit reporting comparing each period to the previous. I then determine how improvements can be made across site design and on-page, off-page, technical, and local SEO.

 

Bottom Line

SEO audits protect and futureproof your business, by giving form and direction to your website marketing strategy. SEO audits also help keep you competitive within your niche online. My SEO audit service is here to help your website do just that.

 

Contact Me for a Free SEO Audit Consultation

Ready to explore the possibilities of SEO audit services with Maverank? Contact me or email hello@maverank.co.uk. I'll get back to you within 1-2 business days.

SEO Audits FAQs

How can website structure and navigation impact SEO audit results?

A well-organised site structure and intuitive navigation contribute to a positive user experience, making it easier for both users and search engines to understand the content. A clear hierarchy, proper use of headings, and internal linking improve the flow of link equity throughout the site. In an SEO audit, issues related to complex navigation, broken links, or poor site structure can be identified and addressed to enhance overall SEO performance.

 

Can duplicate content affect the results of an SEO audit?

Yes, duplicate content can significantly impact SEO audit results. Search engines may have difficulty determining which version of the content to index, leading to issues with rankings and visibility. In an SEO audit, identifying and addressing duplicate content is crucial. This involves checking for duplicate meta tags, content, and URLs. Canonical tags can be used to indicate the preferred version of a page, and proper redirects can be implemented to consolidate duplicate content.

 

What steps can be taken to address issues identified in an SEO audit?

Once issues are identified in an SEO audit, a systematic approach is needed for resolution. This may involve updating and optimising meta tags, improving content quality, fixing broken links, addressing site speed issues, and resolving technical SEO issues. It's essential to prioritise and tackle the most critical issues first. Regular monitoring and ongoing optimisation efforts are also crucial to maintaining and improving SEO performance.

 

Are there specific considerations for local SEO in an SEO audit?

The audit should assess the accuracy and consistency of business information across local directories and review sites. Additionally, verifying the completeness and optimisation of Google My Business listings, local keyword targeting, and the inclusion of location-specific content are crucial for local SEO. Ensuring that the website is mobile-friendly is also vital, given the prevalence of local searches on mobile devices.

 

What are some common mistakes to avoid when conducting an SEO audit?

Common mistakes in SEO audits include overlooking the importance of mobile optimisation, neglecting to check for and fix crawl errors, failing to assess the website's page speed, and not considering the impact of user experience on SEO. It's also a mistake to ignore the importance of comprehensive keyword research, neglecting to analyse competitor strategies, and not staying updated on search engine algorithm changes. Finally, failing to prioritise and address critical issues identified in the audit can hinder the effectiveness of SEO efforts.