TECHNICAL SEO SERVICE IN LEEDS
Poor site speed, formatting and structure each cost your business valued exposure to leads and lead conversion. Based in Leeds, my freelance technical SEO service helps improve your site's user experience and performance in search rankings. I offer one-time technical SEO audits and ongoing campaign management.
What are Technical SEO Services?
Technical SEO improves your site's user experience for humans, as well as the search engine bots interpreting and indexing your website. Both can help your site rank higher.
Why are Technical SEO Services important?
You need a technical SEO freelancer to rank higher in search results. This is because users need to stay engaged while they visit your website, and poor technical SEO optimisation can make your site hard to use. Search engines also need to understand the infrastructure of your site.
Improved Website Performance:
Technical SEO Service can significantly enhance your website's performance, making it faster, more reliable, and user-friendly. This can help you rank higher in competitive search rankings.
Enhanced Search Visibility:
It's a powerful tool for boosting your website's visibility in search engine results, attracting more organic traffic and sales opportunities.
Better User Experience:
Technical SEO Service helps create a smoother and more enjoyable user experience. This keeps users on your site for longer, giving you more time to nurture leads and sales.
Mobile Optimisation:
With the increasing use of mobile devices, technical SEO ensures your website is mobile-responsive and performs well on various screens.
What factors affect Technical SEO Service performance?
Mobile Optimisation
Mobile traffic is today's most popular method of internet access. On Hallowe'en 2023, Google announced mobile-first indexing, noting that desktop pages would be crawled less in the future.
To be sure that Google will show your site in search results at all, mobile responsiveness is the most reliable method.
When searching on mobile, Google your site will rank higher if it's mobile responsive. Mobile-responsive design also improves page experience, reducing the chance a user will leave your site due to navigation problems
Site Speed Optimisation
Page speed affects page experience, a core ranking factor, and can make the difference when two pages compete for the same ranking position.
A faster loading page also improves user experience, reducing the likelihood of users leaving your site from impatience.
Links & Robots.txt
Links are a Google ranking factor, using PageRank and robots.txt to tell crawlers which pages on your site are most important.
Robots.txt also tells search engines which pages on your site can be crawled and indexed. It can also warn search engines not to penalise duplicate text, if you have this content elsewhere online.
A good link and robots.txt audit can improve your page rankings, while ensuring that users are directed to helpful content at all times.
XML Sitemap Optimisation & Site Structure
XML sitemaps aren't a ranking factor but they help search engines crawl and index your site more effectively. A clear site structure helps show search engines semantic cohesion.
XML sitemap optimisation tells search engines whenever your site content is updated, increases internal linking, and helps crawlers index pages not linked to others on your site.
Why Work With Maverank?
Years of Experience and Dedication of Service:
As a technical SEO specialist I bring 5 years of experience, encompassing agency and freelance technical SEO for professional services firms.
Understanding of Relevant Industry Pain Points:
When you engage with us, I immerse ourselves not only in understanding your business but also the broader industry landscape. I keep a keen eye on industry updates and technical search trends within your niche.
Speed and Customisation:
I takes pride in swift adaptability. I swiftly adapt to industry shifts, implementing strategies that resonate with the ever-evolving digital sphere, ensuring your competitive edge and sustained lead generation.
Competitive Pricing:
As an independent remote consultant, Maverank's operational costs are less than physical SEO agencies. This translates to more pliable and economical SEO consultancy options.
How will I know whether your Technical SEO Service is working?
Maverank provides uncomplicated, clear monthly reports on how your technical SEO is doing, largely focusing on site speed and link profile where significant.
Bottom Line
Technical SEO is critical to a well indexed site that search engines can find, and a good user experience that keeps users engaged. Maverank's technical SEO service helps you drive and nurture sales.
Contact Me for a Free Technical SEO Consultation
Ready to begin growing your business with Maverank's technical SEO service? Contact me or email hello@maverank.co.uk. I'll get back to you within 1-2 business days.
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Technical SEO FAQs
How does the proper use of redirects contribute to technical SEO?
Redirects are used when a page URL changes or is no longer available, helping search engines understand the new page to index. Permanent redirects (301) pass the link equity from the old URL to the new one, preserving search rankings. However, excessive or improperly implemented redirects, such as chains or loops, can negatively impact site speed and user experience, affecting SEO.
What is the role of structured data (schema markup) in technical SEO?
Structured data, often implemented through schema markup, provides additional context to search engines about the content on a webpage. It helps search engines understand the meaning of the content, making it more likely to be featured in rich snippets or other special search results. This can improve the visibility and click-through rates of pages in search results, contributing to a better overall SEO performance.
How does HTTPS impact technical SEO?
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP, and it encrypts the data transmitted between a user's browser and the website's server. Google considers HTTPS as a ranking signal, and sites using it may receive a slight boost in search rankings. Additionally, secure connections are crucial for user trust and data security. Websites without HTTPS may be flagged as insecure by browsers, potentially leading to a negative impact on user experience and SEO.
What is the significance of crawl budget in technical SEO?
Crawl budget refers to the number of pages a search engine bot will crawl on a website within a given time. It's a crucial aspect of technical SEO as search engines allocate resources based on the perceived importance and quality of a site's content. Optimising crawl budget involves ensuring that search engines prioritise crawling and indexing of critical pages. Factors like XML sitemaps, proper redirects, and a clean site structure contribute to an efficient crawl budget, helping search engines index relevant content promptly.
How do site architecture and URL structure influence technical SEO?
Site architecture and URL structure play a crucial role in technical SEO. A well-organised site structure with clear hierarchies and logical navigation makes it easier for search engines to crawl and understand the content. A flat and organised URL structure, incorporating relevant keywords, enhances the user experience and aids search engines in interpreting the content of the page. Clean and descriptive URLs also contribute to click-through rates and are considered a best practice in technical SEO.